Have you seen Pinterest’s Rich Pins? I. Freaking. LOVE. Them!
If you have a food blog, they are just about the coolest thing ever! They show ingredients, make your recipes more searchable, and help you easily and quickly find out what you need when you are shopping! They pretty much rock. (see one of mine here)
Problem is, unless you’re a schema rock star, they can be a bit complicated to get.
That’s where this INSANELY easy tip comes in. If you use a plugin that does all of your schema markup FOR YOU, you just have to validate them through Pinterest.
One note: while this is SUPER easy, you might have to try a few different recipes in the beginning to get this to work. Use the newest recipe you can (a brand new one is great). If the pin validator says there is something missing, try a different recipe. Once the rich pins are up on your site, you will be good- but it might be a little touchy getting that first one. It is, however, WAY easier than doing schema yourself!
First, you’ll need to download the ZipList Recipe Plugin. ZipList adds schema markup for you- so you don’t have to do anything tech-y.
Once you upload ZipList, go ahead and hit “install”.
Next, we’re going to add schema to a recipe by simply typing it into our ziplist plugin.
In a new post, just click the icon of a fork and spoon (just to the right of your Add Media button above your post) to open ZipList, and add in ingredients and instructions. Then hit update recipe and a placeholder image will show in your post (the actual recipe won’t display until your post is live).
Ok, you’re almost done. Crazy, I know. I told you this would be pretty easy!!
Now publish your post, and head on over to Pinterest’s Rich Pin Validator.
Type in your post’s URL and that’s it! You will see a message saying you now now have rich pins and it will show you a preview of the pin. (You may see a message saying they are reviewing your site and adding the pins- just give it a day or so and check back).
To see more of my rich pins, be sure to follow me on Pinterest!